A Colourful Collaboration

Caixun TV

The Journey

Prior to us collaborating for the first time in early 2023, we must admit, we don’t know much about this name.

A relatively new name in the Smart TV market, we are proud to be one of Caixun’s first media collaborators. As they captivate users with the stunning visuals of their television, we are tasked to produce testimonial videos that captures the satisfaction of their users.

From artists and singers, to businessman and housewives, we’ve met Caixun’s users from all walks of life. Along the way, we also discovered the essence of an effective testimonial video: keep it short and straight-to-the-point. Fitting the various USPs of the product into a short clip of less than 60 seconds, while keeping it lifestyle-oriented without hard selling the brand, is sometimes a challenge.

One that we were glad to be given the opportunity to overcome.

THE Scope
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