King Koil Luxury Hotel Collection 3.0
As one of Cretopia’s main projects during the first quarter of 2023, we have successfully worked with King Koil prior to their launch of their new series – the King Koil Luxury Hotel Collection 3.0, producing two videos set to be used throughout their launching campaign period.
King Koil is celebrating their 125th anniversary with the launch of this new series of mattresses that aim to bring the luxury hotel sleeping experience to our homes. King Koil has a history of providing premium sleep experiences to five-star hotels across Asia. The mattresses come with advanced safety features to ensure a peaceful night’s sleep. Now you can enjoy the comfort of a hotel bed in your own home.
(From left) King Koil chief operating officer Tan Eng Hoe, OCB Berhad chief operating officer and executive director Mohd Harris Pardi and King Koil general manager Philip Mak at the launch of the King Koil Luxury Hotel Collection 3.0 at EQ Hotel in Kuala Lumpur on March 17.
(left) King Koil chief operating officer Tan Eng Hoe, (right) executive director Mohd Harris Pardi, King Koil general manager Philip Mak and (stand) OCB Berhad chief operating officer.
The King Koil Luxury Hotel Collection 3.0 Mattresses have been certified by the SGS group to have passed the 16 CFR Part 1633 certification, which measures the rate at which a mattress catches fire and the amount of energy released during ignition. The mattresses feature a fire retardant barrier that slows down the burning rate and provide users with more time to escape in the event of a fire.
Additionally, the mattresses come with QI-Cool technology, which is a combination of the QI-Tex and Cooling Yarn features, providing a cooler sleeping experience and enhance sleep quality.
The King Koil Luxury Hotel Collection 3.0 includes the Luxury QI-Cool Comfort, Luxury QI-Cool Firm, Luxury Gentle, Luxury Support and Luxury Rest models. All models come in four sizes – king, queen, super single, and single.
The launch event was successfully held on 17 March 2023, during which the product video produced by Cretopia was shown on screen to the VIPs and guests.
The event was also featured on several media including The Star and Sin Chew Jit Poh.
You can read the news articles here: